Sport Business Management BSc (Hons)

UCAS code C607

Duration

3 Years

Location

Stoke-on-Trent campus

Combine your passion for sport with a wide range of business skills on our exciting industry-focused degree.

You’ll gain experience working with employers on live industry projects. It could involve helping them to improve an aspect of their business or expand into a new market.

Using our simulation facilities, you’ll also practise pitching your ideas, creating operations plans and making key strategic decisions.

The course covers marketing, operations management, HR, accounting and strategic management. You’ll apply these skills to sport business, drawing on our partnerships with professional and amateur clubs, leisure companies and charitable organisations.

It could lead to careers in lots of industries, from working as a general manager through to running your own business promoting coaching or physical activity.

The course – taught by business and sport experts – has individual modules accredited by the Chartered Management Institute. It will place you ahead of the competition in meeting professional industry standards.

On successful completion of study, we will issue the following award: BSc (Hons) Sport Business Management

Work placements

You’ll gain hands-on experience working on a project with a local employer. It could involve drawing up a plan to improve an aspect of their business. You’ll learn valuable project management skills for a career.

You’ll also undertake a sport placement, which you can tailor to your career goals. You could get experience in a variety of operational and management roles, and also develop your contacts.

Range of sports clubs from professional to grass roots, leisure companies and charitable organisations. 

Course content

First year:

You’ll look at the foundations of sports management and how to develop a strategy, such as attracting more sports coaches to an organisation. You will also look at how to implement your plans and make operational decisions. Our simulation facilities mean you can practise your skills using real-world scenarios.

We’ll also introduce you to accounting so you can learn how to be cost effective, maximise revenue and understand company performance. You’ll explore the role of marketing as well. There are optional modules covering social media strategy and digital content creation.

Second year:

You’ll gain hands-on experience working on a project with a local employer. It could involve drawing up a plan to improve an aspect of their business. You’ll learn valuable project management skills for a career.

You’ll also undertake a sport placement, which you can tailor to your career goals. You could get experience in a variety of operational and management roles, and also develop your contacts.

Other modules cover how to create a digital marketing strategy, the essentials of operations management and the chance to run a simulated business enterprise.

Third year:

You’ll research and carry out a project, focusing on an aspect of sport business management and operations. It will give you transferable business skills across a range of industries, such as sport, marketing and finance.

We will also cover operations management in more depth, giving you an insight into how to identify issues, make decisions and move a business forward. It could include looking at how to become more competitive in the marketplace.

You will look at strategic management in a global context. Optional modules cover a range of topics, including corporate reputation and the role of data in decision-making.

Academic year

The course operates on a modular basis that provides flexibility and choice. Our modules are 20 or 40 academic credits.  Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6.  The full-time course has one start point in September.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 2 compulsory modules
Year 2 compulsory modules
Digital Marketing Strategy 20 credits
Industry Project 40 credits
Sport Placement 40 credits
Show 4 optional modules
Year 3 compulsory modules
Year 3 compulsory modules
Operations Management In Practice 20 credits
Project Based Learning 40 credits
Strategic Management In A Global Context 20 credits
Show 4 optional modules

Entry requirements

112-120 UCAS Tariff points

  • GCE A Levels - grades BBC or equivalent
  • Pearson BTEC National Extended Diploma - grade DMM
  • Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity
  • UAL Level 3 Extended Diploma - grade of Merit overall
  • OCR Cambridge Technical Extended Diploma - grade DMM
  • T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applicants from a diversity of backgrounds and all applicants are individually assessed.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.

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Facilities

The Sir Stanley Matthews Sports Centre

Our Sport and Exercise students have access to our on-campus sports centre and gym which features MATRIX fitness equipment, 3G pitches and a sports hall.  Read more

Find out more about our Sir Stanley Matthews Sports Centre

Work placements

You’ll gain hands-on experience working on a project with a local employer and undertake a sport placement, which you can tailor to your career goals.

Careers

This course opens doors to careers in lots of industries, from working as a general manager through to running your own business promoting coaching or physical activity.

All students have access to Career Connect, our dedicated careers team.

Teaching and assessment

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

  • study skills such as reading, note-taking and presentation skills
  • written English, including punctuation and grammatical accuracy
  • academic writing and how to reference
  • research skills
  • critical thinking and understanding arguments
  • revision, assessment and examination skills
  • time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Staff

Daniel Dawson

Course Director

Dan is a lecturer in Sport and Exercise and is the Course Leader for PGCE Physical Education and PE and Youth Sport Coaching courses.

Daniel's profile

Jack Bullock

Senior Lecturer

Jack is a Lecturer in Sport Coaching and Physical Education as well as an active researcher across the education sector. His main areas of interest are student experiences and teaching and learning pedagogy.

Jack's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Tina Allen

Course Director

Tina Allen is Course Director for Staffordshire Business School Apprenticeship. With fifteen years’ of experience developing employer partnerships to improve productivity and performance through work-based education.

Tina's profile

Fees

For the course starting on 22 September 2025 the tuition fees are:

Tuition fees for BSc (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,535 per year of study £16,750 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by reading our additional funding web pages, or visiting www.gov.uk.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Apply

Location Award Study option Start date Apply Link
Stoke-on-Trent campus BSc (Hons) Full-time 22 September 2025 Apply now

Rules and regulations

If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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